September is Women's Bike Month, and we're so excited to feature some of our very own staff throughout the month.
Women account for only 34% of bike share members in the U.S. and our goal is to get more women biking by providing the resources and support they need to get started. Visit our Women Who Bike page and check our blog each week for profiles of the ladies leading the charge in the bike lane.
Claudia Herrera has worked for Ford GoBike's parent company, Motivate, for over four years. Before Ford GoBike, she worked in operations at Divvy (Chicago) and relocated to New Jersey to launch Citi Bike Jersey City. Claudia jokes that she only works in cities with blue bikes.
We are lucky to have Claudia as a bike share veteran here at Ford GoBike as one of our Operations Managers. Claudia works from our Emeryville office overseeing field team members, bike distribution and station efficiency. Thank you Claudia!
Where are you from?
Originally from Mexico, ended up in the Bay area via Chicago and Jersey City. I currently live in Oakland.
What do you do for Ford GoBike? And what does that mean on a day-to-day basis?
My title is Operations Manager. I help oversee the redistribution of bikes using operational tools, monitor our station technology and efficiency, and help lead our field team members across 3 markets. It almost always means that no two days are alike, so it’s a very fun job! This summer I was the interim Expansion Operations Manager and led the on-street team that put the first 200 stations in the ground.
Most rewarding part of your job?
Bike share benefits even those who don’t use it! I think being part of the team that helps reduce our dependency on less green forms of transport is very rewarding, and something I have a vested interest in. Having worked in two other bike share systems prior, it's also satisfying to see cities change and evolve with bike share.
How do you use Ford GoBike? Favorite station?
I use Ford GoBike to commute to work a couple times a week, and I also use it on the weekends to do laps along the lake.
My favorite is El Embarcadero at Grand Ave, since it is one of the stations I use to commute. It offers a very picturesque view of Lake Merritt, and sometimes I get to catch the fire dances perform. I'm most excited about Fruitvale BART opening up and linking with our system.
Only 34% of bike share members identify as female. What can we do on an individual and company level to change this ratio?
I think creating the space is the most important part. Having workshops/classes geared towards women allow for that to happen.
What would you do if you were Mayor for a day?
Pass comprehensive legislation for bike lanes, and make bike education part our schools curriculum.