Women Who Bike

Meet our Staff: Barbara J

September is Women's Bike Month, and we're so excited to feature some of our very own staff throughout the month.

Women account for only 34% of bike share members in the U.S. and our goal is to get more women biking by providing the resources and support they need to get started. Visit our Women Who Bike page and check our blog each week for profiles of the ladies leading the charge in the bike lane.

Barbara J is our Expansion Manager and a true rockstar. For each station deployment, she coordinates with countless agencies with ease. To quote her boss in a recent email: "Barbara orchestrated nothing short of a 'deployment opera' to get today's station down." Learn a bit more about Barbara plus the definition of "dogling" below.


Barbara J.

Where are you from?

From Boston originally, I now live in Oakland.

What do you do for Ford GoBike? And what does that mean on a day-to-day basis?

I'm the Expansion Manager. I work with City partners (San Francisco, San Jose, Berkeley, Oakland, Emeryville) to solidify deployment permits, troubleshoot problems and streamline the deployment & planning processes. I really enjoy seeing my work come full circle and seeing people ride our bikes.

Favorite Ford GoBike station? Which future station are you most excited about?

I really like the MacArthur BART station because it showcases how a variety of transportation options can co-exist in one place. I'm really looking forward to the station at Patrica's Green - I really like going to the park, doing some dogling* and people watching.

Only 34% of bike share members identify as female. What can we do on an individual and company level to change this ratio?

I think tapping into the cultural significance bicycling has on female empowerment will activate the female-identifying user base. The suffragettes used bicycles to spread there message of equality - I think that conveying empowerment through mobility is especially important in today's cultural & political environment.

What would you do if you were Mayor for a day?

If I was Mayor, I would close all the roadways to automobiles, bring in greenery and open the streets up for people to be in rather than for automobiles to travel through. Roadways make up the vast majority of the public space in cities. Reclaiming the pavement demonstrates how cities can be more sustainable by working with nature, rather than against it - thereby bridging the gaps between the natural and urban environs.

Anything else you want to share?

When you see me biking on the streets, say hello!

*dogling = dog ogling